This 2-Day Apple Sale Could Save Buyers Rs 23,000

Reliance Digital is running a two-day promotion on July 18 and July 19 under the banner ‘All About Apple’, built around cashback, exchange bonuses and trade-in value for shoppers looking to buy into the Apple ecosystem at a lower cost. The offer spans iPhones, MacBook Neo, iPad, Apple Watch SE 3 and AirPods Pro 3.

The exchange bonus is the headline number: customers trading in an old device can get up to Rs 23,000 off, on top of any cashback already applied. Combined with the base discounts, that pushes the iPhone 17 (256 GB) down to an exchange-effective price of Rs 51,990. The iPhone 17 Pro (256 GB) is listed at Rs 1,00,990 and the iPhone 17 Pro Max (256 GB) at Rs 1,14,990.

Older and mid-range iPhones are part of the sale too. The iPhone Air (256 GB) is priced at Rs 69,990, the iPhone 16 (128 GB) at Rs 40,990, and the iPhone 15 (128 GB) at Rs 30,990 — giving buyers on a tighter budget an entry point into the current lineup.

Beyond phones, Reliance Digital is bundling in deals on the rest of Apple’s hardware. The MacBook Neo, which runs on the A18 Pro chip and is built for Apple Intelligence, can be bought with EMIs starting at Rs 1,799. The iPad (A16, Wi-Fi, 128 GB) is priced at Rs 41,900 against an MRP of Rs 49,900 and comes with a free case worth Rs 1,999. Apple Watch SE 3 (44mm GPS) starts at Rs 1,130 EMI, and AirPods Pro 3 start at Rs 1,020 EMI.

Reliance Digital is layering up to 24 months of No Cost EMI on top of these prices through its consumer finance options, meaning buyers can spread the cost without added interest. The ‘All About Apple’ campaign is already live across Reliance Digital stores and online, with the deepest discounts confined to the July 18-19 window.

[Wikimedia Commons/by Kkdi63]